The Resource Group's Hybrid Coverage Model puts a full sales team — and an eShowroom — behind your brand.
The Hybrid Coverage Model pairs named human roles with virtual selling — the one thing no competitor publishes.
Own the largest, most strategic reseller relationships for your brand.
Boots-on-the-ground coverage across each regional market.
Fast, responsive selling that keeps deals moving.
Dedicated advocates who know your line inside out.
Category expertise that positions your products to win.
Coordinates field coverage across the reseller network.
Virtual selling that scales reach beyond the field.
Named roles who know your line and own the reseller relationships that close.
eShowroom and technology platforms scale coverage beyond what feet-on-the-street alone can reach.
Together they cover every market, platform and reseller type — out-positioning coverage-only rep firms.
Tell us about your brand. We'll show you the seven roles — and the technology — that will cover it.
Talk to our team