NatRG / TRG National

Homepage concept directions

Three visually distinct homepage comps for the National Resource Group rebuild. Every headline, market, role and reseller name is grounded in the live natrg.com homepage and the confirmed brand guide; open questions render as visible needs Bob chips, never invented copy.

A
National Reach, One Partner
concept-a.html · type: Montserrat

Coverage & scale-forward — leads with breadth, an animated coverage-map hero, and big-number stat bands. Out-positions Harbinger's coverage claim by making reach specific.

B
Always Forward
concept-b.html · type: Poppins

Outcomes & platform-forward — warm editorial narrative scroll built on the live "Always Forward" tagline, foregrounding the 10-part Growth Resources stack as the product.

C
People + Platform: the Hybrid AdvantageLead rec
concept-c.html · type: Montserrat + JetBrains Mono

Differentiator-forward — dark, systematized "team that operates like a platform," with the 7-role Hybrid Coverage Model as the hero. Pixel's lead recommendation.